{"id":5906,"date":"2023-11-02T07:13:54","date_gmt":"2023-11-02T07:13:54","guid":{"rendered":"https:\/\/connectwithfund.com\/markets\/e-l-f-beauty-stock-rises-after-earnings-low-priced-beauty-is-winning\/"},"modified":"2023-11-02T07:13:55","modified_gmt":"2023-11-02T07:13:55","slug":"e-l-f-beauty-stock-rises-after-earnings-low-priced-beauty-is-winning","status":"publish","type":"post","link":"https:\/\/connectwithfund.com\/?p=5906","title":{"rendered":"E.l.f. Beauty Stock Rises After Earnings. Low-Priced Beauty Is Winning."},"content":{"rendered":"<div id=\"js-article__body\" itemprop=\"articleBody\" data-sbid=\"WP-BAR-0000787895\">\n<div data-layout=\"wrap\n              \" data-layout-mobile=\"\" class=\"\n        media-object\n        type-InsetMediaIllustration\n          wrap\n  article__inset\n        article__inset--type-InsetMediaIllustration\n          article__inset--wrap\n    article__inset--lead\n  \"><\/p>\n<p>        <!-- eventually when we know what this card will be we can change it and leave this one --><\/p>\n<figure class=\"\n        media-object-image\n        enlarge-image\n        img-wrap\n        article__inset__image\n      \" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\"><\/p>\n<\/figure><\/div>\n<p>\n        E.l.f. Beauty<br \/>\n      \u2018s latest financial results smashed Wall Street estimates,  as demand for its low-priced cosmetic products remained strong.<\/p>\n<p>The company\u2019s beat-and-raise quarter stands in stark contrast to its higher-price competitor,<br \/>\n        Estee Lauder<span>,<\/span><br \/>\n       which cut its full-year outlook on Wednesday.<\/p>\n<div class=\"paywall\">\n<p>\n        E.l.f.<br \/>\n       Beauty (ticker: ELF) posted earnings of 82 cents a share on revenue of $215.5 million for its fiscal second quarter ended Sept. 30, up from per-share earnings of 36 cents and $122.3 million in revenue in the year-ago period. Analysts surveyed by FactSet were expecting the makeup company to report earnings of 53 cents a share on revenue of $197.1 million. <\/p>\n<p>The company also raised revenue guidance for fiscal 2024, which ends in March. E.l.f. now expects full-year revenue between $869 million and $906 million, ahead of its previous range of $792 million to $802 million.<\/p>\n<p>Chief Financial Officer Mandy Fields attributes e.l.f.\u2019s success during the quarter to the company\u2019s value proposition, digital footprint, and product innovation.<\/p>\n<p>\u201cWhat I\u2019m most excited about is that of that 76% revenue growth, 56 percentage points was driven by volume. So that really speaks to consumers coming into our brand, purchasing more and being more engaged,\u201d Fields told <em>Barron\u2019s.<\/em><\/p>\n<p>E.l.f. sells makeup and skincare products at lower prices than many other cosmetics companies, and is popular with lower-income, younger shoppers that discover most of the company\u2019s products through social media. For instance, E.l.f. recently released new lip oils that retail for $8. A lip oil serum from prestige competitor Est\u00e9e Lauder (EL) is priced at $36. <\/p>\n<p>While E.l.f. raised its full-year outlook Wednesday, Est\u00e9e Lauder cut its earnings and revenue<strong>\u00a0<\/strong>guidance for fiscal 2024, which ends in June<strong>.<\/strong> The company cited slower growth in overall prestige beauty in Asia travel retail and in mainland China. <\/p>\n<p>E.l.f., on the other hand, sells its products for lower prices and does not have any exposure in China, helping to protect it from the economic pressures there. E.l.f. products are currently sold in the U.S., Canada, the U.K., and most recently, Italy. <\/p>\n<p>When asked what sets e.l.f. apart from prestige, international competitors, Field highlighted e.l.f.\u2019s approach.  <\/p>\n<p>\u201cWe\u2019re really focused on building that international strategy in a very methodical way as we go country-by-country, making sure that we find the right partners to work with and the right retailers to launch our brands,\u201d Fields said.<\/p>\n<p>The company is not immune to economic pressures, though. Shares of e.l.f. fell 10% Tuesday on investor jitters about sales. Jefferies analyst Ashley Helgans had written Tuesday that Nielsen data showed a deceleration in e.l.f\u2019s sales growth to 45% for the latest trailing four weeks, compared 49% sales growth in the previous period.<\/p>\n<p>Fields told <em>Barron\u2019s <\/em>that in the latest four weeks, the 45% growth was versus the total category\u2019s growth of just 1%, according to the Nielsen data.<\/p>\n<p>\u201cFrom my perspective, still very strong results, and so we\u2019re really going to stay focused on the long-term opportunity that we see for e.l.f,\u201d she said.<\/p>\n<p>Write to Angela Palumbo at angela.palumbo@dowjones.com<\/p>\n<\/p><\/div>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketwatch.com\/articles\/elf-beauty-earnings-stock-price-2561e9c4?mod=markets\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E.l.f. Beauty \u2018s latest financial results smashed Wall Street estimates, as demand for its low-priced cosmetic products remained strong. The company\u2019s beat-and-raise quarter stands in stark contrast to its higher-price competitor, Estee Lauder, which cut its full-year outlook on Wednesday. E.l.f. Beauty (ticker: ELF) posted earnings of 82 cents a share on revenue of $215.5 million for its fiscal second quarter ended Sept. 30, up from per-share earnings of 36 cents and $122.3 million in revenue in the year-ago period. Analysts surveyed by FactSet were expecting the makeup company to report earnings of 53 cents a share on revenue of<\/p>\n","protected":false},"author":1,"featured_media":5907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-5906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E.l.f. Beauty Stock Rises After Earnings. Low-Priced Beauty Is Winning. | ConnectWithFund<\/title>\n<meta name=\"description\" content=\"E.l.f. Beauty \u2018s latest financial results smashed Wall Street estimates, as demand for its low-priced cosmetic products remained strong. 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